In 2018. I led a rebrand for one of the fastest-growing companies in B2B tech. Here’s how we did it.
In work and in life, I believe in intentional, purposeful progress. It’s why I take my new year’s resolutions seriously, and strive to surround myself with people that are kinder, and smarter and more successful than me - however success might be defined. It’s why Simon Sinek is one of my celebrity crushes, and why I strive to manage my energy, not my time.
When I left my job several weeks ago, I took the opportunity to step back and reflect, and think purposefully about my next career move. It is a luxury not many can afford at this stage in a career, and I’m really grateful.
I started building a website with the intention of creating a centralized portfolio of work (and learning a few skills in the process), and it provided the perfect mechanism to organize my thoughts, reflect on my career, understand what gives me energy, and think about what I want next. This website is the first iteration of a project I’m not sure I’ll ever consider perfect, but I’m excited to share my MVP -- so to speak.
In wire framing this site and talking to a lot of people over the past few weeks, I gained a lot of perspective and clarity, and I’d like to also take the opportunity to offer a manifesto of sorts in tandem with this launch. I recognize that this is self-indulgent and entirely too long, but this is my blog, so I figure I can make my own rules.
This year, I'm focusing on two core values in everything I do, and I think they're relevant for the insurance industry as well: empathy and authenticity. I believe they must exist together: Empathy without authenticity is superficial and off-putting. Authenticity without empathy is abrasive.
